Moncler’s roots are firmly in ski and mountaineering but you needn’t pursue either in order to don a colourful down jacket, monogrammed hat or a piece of the house’s popular knitwear. With every ‘Genius’ collection Moncler reinvents itself, reinterpreting their classic aesthetic to create everything from covetable streetwear collections to dog couture. The latest Genius collection sees a return to the house’s heritage with a skiwear drop featuring technical fabrics and innovative construction which ensure proper function on the slopes. Moncler’s history of mountain wear apparel allows them to effortlessly produce pieces made for snow, but with their Genius collections, they challenge themselves (and us) to see classic ski wear in a new way.
This season we’re transported to 1969 which, rather than being a superficial inspiration, is part of a creative-driven concept from Head of Design at Moncler: Sandro Mandrino. Mandrino wants to explore old festivals in a modern way – “a rave in the snow”. Expect to find fringed down jackets and head-to-toe tie-dye looks which appear futuristic and forward-thinking and less vintage recreation.
This is a collection of hyper-technical GPS-enabled ski wear (some pieces feature an emergency localizer in case of avalanche). If the inspiration for the collection is set in the past then the manufacture is set firmly in the future, addressing the wants and needs of the modern skier. Moncler's ability to make the slopes safer, at the same time as making them more stylish is a sign of the ingenuity that has propelled the brand forward since its inception in1952. Moncler’s made it clear with this collection that style needn’t be sacrificed for substance. The thoughtfulness and ingenuity that has been combined to create this collection make for a highly anticipated release.