5 MONCLER CRAIG GREEN: What to Expect
Menswear can often be homogenous, stayed and uninspiring. Cutting edge fabrication and technological advancements are all too often left to the theatrics of women's shows. For Craig Green, this is not so. Green has unpicked the garment construction process and facilitated the development of new processes to thoughtfully modernise menswear. His style often focuses on a utilitarian aesthetic leaning into Green's obsession with uniform and how it can represent unity. His unique approach to design has led to a back catalogue of award-winning work; he was the British Fashion Council's Menswear Designer of the Year in 2016, 2017 and 2018. To summarise; Craig Green makes great men's clothing.
It is of little surprise then that Green has been tapped for a third time by outerwear giant Moncler to collaborate on one of their Genius collections. All of Moncler's Genius collaborations seek to deconstruct the boundaries that so often surround heritage luxury houses, instead choosing to utilise their longevity to take risks with new visionaries. Arguably Green challenges the design process more than most. This collection features innovative developments with packable items, varied textures and detachable logo tags. Items are foldable; focused around the use of super-light materials and carefully constructed down padding. Fashion is often accused of impracticality: this collection was made to be worn.
The construction of the garments requires extensive studies and research to identify the right positioning of the cuts and zips to allow for folding. There are bonded patches, heat-sealed seams and stitching to create amazing lightness, with the appearance of something much denser. The detachable logo tags add to the idea of unity, uniform and belonging. The recognisable collaborative logo which has featured in previous collaborations between the two creative partners further adds to Green's utilitarian approach to apparel.
With lofty ambitions, collections can sometimes falter; so encumbered by grand ideas they’re unable to realise the final article. In this case, Green and Moncler have created something new, without being overly avant-garde: you can wear any of these pieces tomorrow, mixed with your wardrobe staples and feel completely comfortable. Proving that boundary-pushing design isn’t mutually exclusive with subtly and detail; both of which 5 Moncler Craig Green has in spades.
5 MONCLER CRAIG GREEN LAUNCHES 03/11/2019 at 10AM GMT