This year Moncler is releasing eight Genius collections. The idea behind Moncler Genius is ‘one house, different voices.' Each collection is created with a different designer with a new vision and concept but the Moncler down jacket continues to be at the core of every Genius collection. The first release in the highly anticipated series is with Hiroshi Fujiwara.
Hiroshi Fujiwara grew up in Ise, the Japanese countryside, before moving to Tokyo at 18, “because if you want to do something in fashion you have to be there.” As a teen Fujiwara fell in love with Punk rock music which led him to experience some time in London. After London, Fujiwara travelled to America and while in New York Fujiwara discovered hip hop, which he later introduced to Japan and became known as one of Japan’s first hip hop DJs. Fujiwara has been heavily influenced by music and it has certainly shaped what he does and how he creates.
Now known as the ‘godfather of streetwear’, Fujiwara has mastered the art of collaboration. Through his company, Fragment Design he has worked with brands from designer fashion to mass-market consumer products. This year is no different, Fujiwara is back with his latest Moncler Genius collection.
It wouldn’t be true Fujiwara style without a fusion of some kind. 7 Moncler Fragment is no different and sees Fujiwara join forces with Kool & the Gang, Pokémon, and Lewis Leathers to create the fourth season of Moncler Genius Fragment. The combination of the three partnerships has created a collection which mixes the elements of fashion, music and lifestyle. The latest drop sees the album covers of Kool & the Gang, an American group of R&B and 60s and 70s funk, featured on the Kool & the Gang Hoodie. The Anthemy Bomber combines all the best elements of Fragment and Moncler. It features a unique detail on the front of the jacket stating ‘Fragment’, this can be customised and you can put your own spin on with the Dymo label.
“I wanted to create a new standard, delivering the message that Moncler loves the mountain, which is where the story started”. The collection is true to Fujiwara’s design process and his aim of making garments that can be worn every day, from city to snow, pieces that are versatile, practical, with a cool vibe.