From streetwear to social media, logomania has become one of the hottest trends of the summer. What is it? Logomania is all about wearing things covered in monograms and featuring logos - outwardly displaying what brands you're wearing. With most trends that become ultra-vogue, it’s almost certain that it has existed somewhere before, and our love for logos is no different. Logomania was huge in the ’90s. Riding high on the wave of excess and gaudy style that the '80s left behind, falling in love with brands was a natural progression of personal style. Eventually, logos resumed their usual size and anything over the top became the antithesis of tasteful style: until the latter half of 2017, that is. The #logomania hashtag on Instagram now boasts more than 55,000 posts, and counting, we’re addicted to huge logos and mismatching monograms.
But where to begin? There are so many brands, so many logos, so many styles to choose from, it can be daunting to start accruing your first overtly branded garments. This week for our ‘Ask the Stylist’ section we’ve requested they tackle the trend and bring you a couple of looks to get your outfit imagination rolling.
MEN'S LOOK BY ALEX
WOMEN'S LOOK BY DINA
Riccardo Tisci has reinvented the Burberry monogram: delivering the must-have logo of the season. I've created a daytime 'to-go' look with this graphic monogram print as the focal point. I love the new BURBERRY Monogram Pleated Skirt so I wanted to create a look with this piece as the base. I styled it with the BURBERRY Wonderful T-Shirt which has an excerpt from William Shakespeare “ as you like it” featured as a graphic print on the top. Combining a casual item with a more structured item like the pleated skirt is a simple way to create a more relaxed look (and get more wear out of your favourite pieces).