No two people dress alike which is a wonderful thing. What is not such a wonderful thing is having to purchase a gift for someone whose style is diametrically opposed to our own. It's never the intention to deliver a disappointing gift, only for it to be no-so-subtly returned and exchanged, but it happens.
A gift guide can work in one of two ways. The first being: to scroll and shop for the person you see running through the choices that comprise the collection. The second way is to copy the link and send it to the person who perhaps in the past has missed the mark with their gifts. Think of it as a wishlist, but a bit less pushy.
Without further ado let us introduce the Contemporary Appeal edit: all of the apparel, accessories, footwear and bits in between that a modern man wants, nay, needs. These are the pieces you've seen smattered on social media that have delivered hype, hysteria and lust among their audience. Why own something ordinary when you can have something extra? It is Christmas after all. Below are three neatly packed highlights to inspire you in the right direction.
Monograms and branding were the standout trend of the year
SMALL, BUT MIGHTY
Hype doesn't have a size limit
FOR THE 'DROBE
For those that are die-hard fashion addicts