REDValentino: Flying Energy
This season REDValentino presents a new campaign, Inspired By, this campaign is a collaboration between characters that embrace and embody the brand’s values. The first collaboration is with Larissa Iapichino, high school student and professional long jump athlete. REDValentino captures the powerful and romantic essence of Larissa through the campaign images shot in her house in Florence and her training fields. Larissa draws comparisons between herself and REDValentino’s brand values, “I really feel that my way of being romantic and at the same time a little bit out of the ordinary in my sports and daily life is in line with the brand values, and together we can deliver the message that dreams can come true with one’s own, original, feminine way.”
REDValentino has taken inspiration from the city and the natural environment for their latest collection. Showcasing the spirit of the idyllic REDValentino woman who is feminine yet audacious, elegant yet rebellious. This season expect feminine oriental prints, oversized bows and sleek suits.
This season German artist Timo Helgert, famous for his escapist virtual installations, has created a campaign that fuses the urban landscape with nature.