Sportmax was founded by Achille Maramotti on the values of tailoring, fabric experimentation and wardrobe coordinated mix and matching. Denim Culture is a unique, creative and experimental denim collection. Each season a capsule collection is created in collaboration with various creatives from the worlds of music, fashion and art. This season the collection is made in collaboration with Italian contemporary photographer Franco Fontana. His photographs have enhanced the collection and combine the photographer’s creative talents with the brand’s style to create a one-of-a-kind aesthetic.

The brand has transformed Fontana’s most renowned works into images onto fabric. A denim jacket is a truly versatile piece. This denim jacket is featured in a relaxed fit and is the ideal light layer to add to your outfit this summer. A denim skirt is a wardrobe essential for many, offering a versatile foundation to your look. This skirt would look great with a t-shirt for a casual daytime look.

 Shop the collection here >