Balmain
Balmain was founded in 1945 by Pierre Balmain with a maximalist, glamourous aesthetic. Since 2011, Olivier Rousteing has been in control, successfully implementing a modern approach to the Parisian house's couture history.
He draws influence from 21st-century culture to create his collections, with music being a notable influence. Alongside a loyal following often referred to as the 'Balmain Army', Rousteing has secured the house's status as the luxury brand worn by the powerful men and women of today.
He draws influence from 21st-century culture to create his collections, with music being a notable influence. Alongside a loyal following often referred to as the 'Balmain Army', Rousteing has secured the house's status as the luxury brand worn by the powerful men and women of today.