In 1971 Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the “godfather of urban sportswear,” founded the brand Chester Perry, famous for its screen-printed t-shirts. In 1978 he changed the name in C.P. Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of sportswear. Over the last decades the brand has continued to pioneer a connoisseurial hybrid style that combines the functionality of vintage military, work and sportswear with intense fabric research and innovation, heightened by using garment dyeing, a technique which C.P. Company was the first brand in the world to pioneer in the mid-1970s. This hybridization of functional menswear and Italian fabric innovation is the origin of C.P. Company and still today remains the basis of every piece of clothing to carry the C.P. Company label.