Founded in Rome, the house of Fendi was established in 1925 by founders Adele Casagrande and Edoardo Fendi. Fendi has since been under the control of founder’s granddaughter, Silvia Venturini Fendi. As creative director, she has been growing the brand into one of the most premium luxury fashion labels. From the outset Fendi has been known as a leather specialist and over time, their artisan craftsmanship and use of luxury fabrics has become their signature. Fendi is known for its daring creativity, introducing playful motifs to fuse classic and contemporary in everything they do.