JOSEPH

In 1972, Casablanca-born Joseph Ettedgui opened a conceptual fashion boutique. He then created his own line for the store, and then for the world. His line gained attention with its nonchalant elegance, effortless refined feel and classic style. Today, under the creative direction of Susana Clayton, JOSEPH has become a pioneer of contemporary clothing, opening its first stand-alone store on Saville Row.