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Joseph

 

Casablanca-born Joseph Ettedgui, initiated his fashion journey by opening a conceptual boutique in 1972. Joseph brought many designers to the world’s attention, he championed Yohji Yamamoto, was the first in London to sell Prada and then launched his in-house label. Today, under the creative direction of Louise Trotter, Joseph has become globally respecter brand of contemporary clothing.

 

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