Founded in 1983 by the late Franco Moschino, the brand became famous for Moschino’s innovative, colourful and sometimes eccentric designs. In his designs he showed his love of fairies, his criticisms of the fashion industry and his social awareness campaigns in the early 1900s. The eponymous label has always been known for its playful and colourful approach. With Jeremy Scott now at the helm, the brand has continued Moschino’s legacy by challenging the conventions of fashion. In 2014, Scott introduced the inaugural menswear line at a London fashion show.