MSGM

Before starting his collection, founder Massimo Giorgetti worked for several boutiques and fashion houses. He then founded MSGM in 2008 with the desire to wake up the sleepy luxury fashion scene at the time. Giorgetti’s concept of infusing the unexpected with tradition draws from his fondness for indie music and contemporary art. He showcases this through collections filled with bright colours, playful prints and voluminous silhouettes that encourage us to have fun with luxury fashion.