Paul Smith
When we think of British fashion, Paul Smith always comes to mind and his fun approach to menswear only makes him more beloved. The eccentric designer has been uplifting our wardrobes since the early seventies with merino knits, leather goods and impeccably-cut suiting. You'll fail to find a Paul Smith piece without a joyous logo whether that be his sweetly-drawn sun under a pair of loafers or his multicoloured 'Artist' stripes across a cotton tee.