Sportmax Denim Culture

Denim Culture is a creative and experimental denim collection. Each season features a collaboration with various artists from the worlds of music, fashion and art and here, Sportmax takes to the spotlight.
The result is a collection that turns fashion into a moving installation of contemporary art, highlighting that denim is a key component of every wardrobe. Playing with a range of prints and artistic motifs, this capsule collection is all about redesigning essentials in a unique and memorable way.